How to Increase Your Adsense CPC?


If you are here is because you already know what is Adsense and how to start with it. Below you will find some tips and with some easy tweaks, you can improve its performance.

increase cpc adsense

What do we want?

A big amount of traffic doesn’t guarantee to get good income with Google Adsense. Many bloggers are stuck with low incomes for their personal blogs or websites. Adsense optimisation is very important if we want an increase in our income through the increase of the Cost-per-Click (CPC). Here are some useful ideas to improve your income.

What is CPC?

Before you continue, let’s understand what is CPC. Cost-per-click (CPC) is the earnings that you earn when a click is generated in an advertisement displayed on our blog/website. Recently is having a major role in increasing our net earnings, even more than the CTR (Click-through-rate). Having thousand of impressions don’t increase noticeably earnings, they are important only when we get clicks.

CPC in a model of PPC (Pay-per-click) is what we are getting paid for each click in the showed ads. Any blog/website with an average CTR but with very good CPC will generate high revenue.

Some methods/tips/tricks to increase CPC are:

#1 Choosing the right “Niche”

If you are a still deciding the Niche of your website, you will like to know that there are Niches with better CPC than others. In fact there is a huge difference. I generally use Google Adwords and Long Tail Pro to do the keyword research and find the most profitable Niches.

Logically if you already have your site created and your Niche selected, very little needs to be done here. However, if the Niche is having different categories, it’s possible to do an evaluation of each ad performance, so depending on which category you are targeting the CPC will vary.

#2 Content

Content, content, content. Always it’s important to write amazing content to attract visitors and increase potential clicks in ads. We shouldn’t write for the ads, but for the visitors and then use the content to generate income.

Content is the message we want to tell, the length of the posts is important, relevance, having original content, good formatting, etc.

#3 Page Rank

Always a better-positioned website will get higher earnings than a less known site. It’s logical, but it needs to be mentioned.

This is achieved with a good SEO positioning strategy. There are many SEO agencies out there selling false expectations, that’s is why I recommend to do it yourself because in fact is not very difficult, it just requires learning the theory and put it into practice. Chris Lee has developed a very useful course, RankXL which will help you to apply the right SEO strategy and increase the CPC.

#4 Ad Review Center

This Adsense option is a functionality that helps to know how much are you earning for each ad category. It displays different ad categories which are being published. It helps to find which categories are paying low so you can block them. From personal experience, the best is to block categories which are irrelevant for the content of your niche.

Again we are focusing content and relevance. If our website is about Technology, probably if we advertise women cosmetic products they will not have a good conversion rate and we will waste impressions which don’t generate clicks.

#5 Allow & Block Ads

This functionality helps block those specific or general ads which are published on your website. You have the option of blocking ads for the whole website or just only for specific pages. One strategy is to block ads from your competitors, to avoid unwanted conversions.

#6 Targeted Country

Another factor affecting the CPC is the targeted country. The CPC is very different compared between, for example, US or any other country in South America. If your content is targeted to countries with high CPCs, your clicks will give more money.

The good thing about this is that you can always change your strategy and start targeting different countries depending on your own interests.

#7 Text & Display Ads

Choosing the right ad type is very important in order to increase the CPC. Text ads have a better CTR. Sometimes is better not using image ads because in many situations are having lower CTR and CPC. However, I always let them both (text and display) combined because it increases the number of bids and therefore the CPC can be higher.

Also, the size of the ad blocks is important. There is not a perfect size to get the highest CPC, you will need to experiment with them to see what is the best size for your site.

#8 Ads Location

Ads location is directly proportional to Adsense earnings. A good location can increase the CTR. A maximum of 3 ads per page can be used as following Adsense rules. As a rule of thumb, I normally use 2 in the post section and the other in the sidebar and it works really well.

But, how ads location influence the CPC? Each single ad has its own CPC. In the moment a visitor enters in one of your pages an automatic bid starts to choose the advertisers, the winner will get the ad block. What happen is that the first ad in your website is the one with highest CPC, therefore is convenient that this ad is located in the position with highest CTR.

#9 Google Rank

The highest your Google Rank is the highest the CPC. One thing I noticed with my websites is that during the first months the CPC is very low and then gradually is increasing with time. This happens because they are ranking higher and higher in Google with time.

Advertisers will prefer to be advertised on a well-known website with reputation than in a really new (not ranked) one. They are willing to pay more for the first one and this is translated in an increase of the CPC and therefore your Adsense earnings.

#10 Keep experimenting

Always keep experimenting. Change ad positions and modify sizes, write your results and keep trying. The idea is for you to find the optimal ad locations and sizes.

One good practice is to use “Custom Channels” to monitor your experiments. With Custom Channels you can make groups of ads and see their performance.

This is all folks, now if you want how I apply these strategies to increase the CPC in my websites you can also visit my Monthly Passive Income Reports section.


About Francisco Anes 89 Articles
Francisco Anes is a personal finance blogger who loves blogging and spending time with his family. He works from 9 to 5, Monday to Friday but his dream is to reach financial freedom. On his blog, he writes about saving money, budgeting, pay off debt and making money blogging. Francisco lives with his family in Cambridge, UK.


  1. Hi there, thanks for sharing this post. Getting the best ROI is what it’s all about. Love the tips you’ve shared and will definitely keep them in mind. Thanks!

    • Yes, the ROI (return of investment) is very important. That’s why with Adsense you will maximize it because it doesn’t require any investment.

  2. Great article, I think all ways which you cover inside this article, all are truly effective and can increse CPC with in very quick time.. by the ways thanks for this great share..

    John Crooks

  3. Great tips Francisco. You have put some good points to increase adsense revenue and CPC. I hope that this article will definitely helps newbies to increase their Adsense revenue. I also like your blog. You have done a great job 🙂

    • Hello Vishwajeett!

      Thank you for the kind words, it’s nice to see you found it helpful. Adsense can be a great source of income if used appropriately.

  4. Well,

    I think you are right at page-rank, we should increase it for more traffic and trust from advertisers to pay us more CPC rates.

    Thanks for mention this thing 🙂

  5. Thank you for your Information. However, based on my experience as a blogger, I have noticed a high CTR on downloads niche blog and a very low CTR on a blogging niche blog. But the CPC is more on blogging niche and less on downloads and tech niche.

    Some people are saying, using fewer ads will increase the revenue. I am not sure about it when Google itself providing the facility. Since my inception of the blog, I have placed ads in the same place by utilizing all the ad space, even I know my blog is eligible for matched content ads. If you don’t have content and have ads placed’s hard to earn, if you have content and even if you don’t place ads correctly, your income may be little less…

    Anyways, after reading your post I changed few things on my blog. Those are very useful in increasing my CTR. Now I am getting CTR 3% to 4%. That feels good to me.

  6. CPC is the most crucial factor if your blogs main monetization factor is google adsense. Your article has given us some very valuable information.

    • Hi Ashley,

      From my understand, there is no way to jump the Adblocker. However, perhaps you can boost your earnings from Adsense by making some cosmetics changes in your website. Ads on the header generally have good results.

      Good luck!

  7. Adsense Optimization is pretty interesting for me. If we concentrate on conversion rate optimization along with SEO, I guess in less time we can improve revenue generating funda of our web marketing efforts. The best way to improve Adsense revenue is to write content on high CPC keywords, but such articles will not perform well in organic search because of high competition. We can drive traffic through low competition keywords to blog and include high paying keywords link within the article; so that visitors would click on high paying keywords link and redirect to high CPC article within a blog.

    For me, it’s just studying with ad placements and experimenting with font size and colors to mix in with the content that works. I know that Google Adsense optimization is critical to earning from blogging. But it is very ugly to use 336×280 at the top of blog post because it diverts reader attention. So I always keep 728×90 or 468×60 at the upper part of the header.

    CPC/CPM/PPC is the most crucial factor if your blogs main monetization factor of Google Adsense. I’m practicing very hard to increase my Adsense earnings because they are very low in my blogs. I’m working with keywords in articles, and I’m praying I can get something more from it. Anyways its an excellent article about increasing Adsense earnings. You have discussed all the key points for increasing CPC of Adsense Ads. Thanks!

    • Hey Vrisha,
      You made a great discussion on the topic. As you mentioned, high CPC keywords don’t perform well in SEO because they are difficult to rank, but in the long term (once you page is positioned and receiving Google traffic) they are the ones which generate more revenue.

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