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It’s been over a year since I started using Pinterest to promote my blog. Today Pinterest brings 90% of the traffic to my blog.
When I first joined Pinterest, I couldn’t get any traffic. It wasn’t until I started using Tailwind, that I saw an increase in my traffic. I wrote a case study on how I went from 0 to 250 daily visits using Tailwind.
The truth is that after a few months using Tailwind, I felt that my traffic stopped growing. It was a good traffic (6,000 page views/month) but I wanted more. No matter how many new posts I published or how many times I changed my Pinterest schedule, I didn’t see any traffic growth.
I did try a lot of strategies that other bloggers share on their blogs, things like the 80-20 rule or the 20-80 rule and even pinning less frequent. They didn’t work for me!
I invested a lot of time and effort on growing my Pinterest but I didn’t see any results. That was a really hard time for me 🙁
One day, looking for new Pinterest strategies, I stumbled upon Carly’s blog, and I found this book. I had heard of manual pinning before but it seemed like a lot of effort and I thought that Tailwind could do the same. I was wrong!
I got convinced to buy the book after reading the success stories of other people. Many of the testimonials were bloggers that doubled their traffic a few days after taking the course. After all, a price of $32 compared to other Pinterest courses that charge $150-$200, was not that bad. (Sometime after, when I finished the book, I realised that Carly’s book worth much more than $32).
I was determined to give it a try! And it was the best thing I could have done! As you can see in the image below, my traffic quadrupled in less than a week.
But not only that, my Pinterest reach also increased consistently since I started following the book’s strategies. I was stuck on 350k monthly viewers for months and in less than two weeks I jumped to 700k. I wish I could have done it before!
It doesn’t look like it’s going to slow down the growth for a while. More traffic means more readers, more email subscriptions and more income. That’s great!
This Is What I Really Did To Quadruple my Traffic
But, what did I REALLY do to multiply x4 my traffic in less than 7 days? I divided it into three easy to follow steps. After reading Carly’s book, it only took a few hours of my time to implement her strategy.
1. Created 10 New Pins
I already knew that vertical pins perform better than horizontal pins, and that catchy titles drive more traffic than boring not-exciting titles.
What I didn’t know is how to create amazing pins that Pinterest loves. These strategies were covered in Chapter 5 (What makes a Great Pin).
I implemented all these strategies (one by one) and created 10 new pins (as a test). You won’t believe if I tell you that as I’m writing this, most of these pins are directing over 80% of my blog’s traffic.
I also purchased stock images (from Haute Stock) because, as mentioned in the book, paid stock images tend to perform better than free stock images. This is because Pinterest is flooded by free stock images and sometimes it may treat them as spam (this is just a theory and it doesn’t necessarily need to be true). I tested it myself, and I found out that my own pins created from paid stock images are receiving more traffic than pins using free stock images.
2. Worked on Pinterest SEO
As pointed by Carly’s ebook, Pinterest is a mix of search engine and social media platform (with a human component).
I followed the SEO strategies from Chapter 7 and Chapter 8 (SEO for Pinterest), and the fact is that keywords are the key thing in Pinterest. As a search engine, Pinterest tries to show the most relevant pins in the smart feed every time somebody does a search.
That’s why optimizing your profile, boards and pins with the right keywords is one of the MOST important tasks.
Group boards are not as relevant as the used to be but they still work. Most of the traffic now is driven by the smart feed which is basically a search engine (similar to Google).
So I followed the strategies in the book and in less than 48 hours I got my first viral pin, you can see in the image below.
This screenshot was taken from one of my recently SEO optimized pins went viral after I changed the pin description.
During my 7 first days, I got 3 viral pins that brought thousand of pageview to my blog (I will explain this later in this post).
3. Combine Tailwind with manual pinning
This is perhaps the most important of the three steps and I truly believe this is the strategy that made my Pinterest account stand out (I can’t demonstrate it but that’s my gut).
As I said before, I was used to leaving all the hard pinning to Tailwind. After reading Chapter 9 and Chapter 11 (My Pinning Strategy), I understood what my problem was.
While Tailwind is great, it does all the pinning way too automatic, plus it follows always the same pattern.
From the book, I learnt how to find which pins perform best in Pinterest’s eyes from my Google Analytics. This is something I could never have been discovered myself and I’m so grateful Carly was willing to share.
I still can’t believe that this small change made me quadruple my blog’s traffic!
I also learnt how to join relevant group boards for my pins, how many times to pin per day and how to organise everything in an easy way.
How I Got 3,000+ Pageviews In One Day
To end up this article I want to share how I got over 3,000 page views in one day (screenshot is coming from my Google Analytics). The results below are from a week after I put the strategies into practice.
These are the results of some of my 10 pins going viral (and getting a lot of repins). This is proof that the 3 steps I shared today are working.
If you feel your Pinterest traffic has hit a plateau, then you should really try this strategy.
What Pinterest strategy are you currently following? Are you happy with your results?
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