Choosing the right Niche for your Blog is the first thing that you should decide when you want to start a new online business. The importance of making the right choice of the Niche Site resides in understanding who would be your readers, as well as to know the ideal client of your service so in the future you can monetize your Blog knowing the products to promote.
WHAT COULD HAPPEN IF YOU DON’T CHOOSE THE RIGHT NICHE?
Many things could happen, for example, you can find yourself in your sixth month of blogging and you don’t have any followers in your email list or even not comments at all. I am pretty sure that would demotivate you deeply.
The worst situation is that you would be determined to continue working in your Niche and after a year, for example, you would realise that all the work done was wrong because of the strategy followed.
There is an abandon rate of 90%, meaning that 9 out 10 people starting a blog abandon it before one year. So it is important to decide which one is the right blog Niche for you.
With this post, I would like to share my personal experience and illustrate you some of the reasons why people leave their blogs so you can learn to choose the right Niche Site for your website.
I have developed a methodology in 3 simple Steps which will allow you choosing a good market Niche for your Blog. This is not the Ultimate Guide to chose the perfect Niche but it’s the strategy that works for me and perhaps as well for you.
- Step 1 – Define “What do you like?“
- Step 2 – Define “What are you good at?“
- Step 3 – Understand “What do people need?“
Let’s tackle one by one these Steps. Are you ready?
STEP 1 – WHAT DO YOU LIKE?
First question should be in your head is “What do you like?“, or even better “What are you passionate about?“
You should know that if you try to create a blog and make a business about something you don’t like is a bad idea. Let’s be honest, it can work, but every time you would be demotivated or tired go back to work it’s not gonna be nice.
It’s important you spend your time doing something that you enjoy because in this type of business at the beginning you need to write a lot. Minimum a couple of post per week until Google and other search engines index your content.
One of the important aspects is to create amazing content and constantly. Google likes activity, posts full of useful content and if it’s long even better. Can you imagine yourself writing long articles about something you don’t like? Or even worst, doing it for weeks and months? Don’t worry, you are still on time to choose the right Nice!
Now, you are ready for Step 2.
STEP 2 – WHAT ARE YOU GOOD AT?
Probably if you followed the “Action on you” by knowing you should have a list with topics that you feel passionate about, stuff that you really like and you wouldn’t mind spending hours and hours researching and writing about.
To follow with the process and choose the right Niche for your Blog, you should know filter in the list the things and select only the ones which you are good at.
What I mean, is to those topics that you know about because of your experience. If you have been working for some time in your company and you know the sector and clients or for example, you have a family and you know their needs and typical problems or even if you have been studying at university and there is something you learnt, you like and you are good at.
However, there are people who like going finishing but they have been working in banking. There are others who have learnt languages because they have been living in different countries.
What all these people have in common is the deep knowledge about what they do, and this my friend, is value, is gold!
IMPORTANCE OF STEP 2
When you start a new website, you need to know what you are writing about. Otherwise, nobody will follow you if they don’t believe what you are saying or simply because you are not adding useful content. You need to give value to the reader if you want followers. As I said before, it is very important adding content periodically every week so Google can index it. Do you imagine yourself writing an article between 750 to 1500 words about topics that you don’t know about? If you want to write amazing content you will need to do a great research and that is time-consuming. Better choose a Niche you are good at.
Now, it’s only needed to see if those activities have a potential market. This will be explained in Step 3.
OTHER QUESTIONS YOU SHOULD ASK YOURSELF TO MAKE YOUR OWN LIST
The following questions might help you to create your own list of skills and topics you are good at:
- Have I ever help anybody in the past? It’s a good option to think about what people ask you for help. For example, if in past you have helped people with good tips when they were depressed perhaps you could create a blog about personal development and motivation.
- Do I have a story to tell? Blogs that work well are those in which people feel identified with the writer and believe in you because you show them you are a real and authentic person, like them. Everybody have an interesting story to tell. Maybe you too, think about everything you have done in the last few years and think about if any business could go around it.
It’s very important you take time at this point. You don’t need to rush on it. You need to be convinced 100% of what you are doing, otherwise, it can become a pain a wrong choice.
STEP 3 – WHAT DO PEOPLE NEED?
You should define your ideal client and start writing exclusively to those group of people with certain needs.
A Niche dedicated to many topics is difficult to rank 1 in Google for all of them. At the beginning, you should focus all your effort, your time and energy on one specific topic.
OTHER QUESTIONS YOU SHOULD THINK ABOUT
1. Is there a big volume of people looking for what you are going to offer?
The number of people who belong to certain Niche is very important, even more, when your intention is to monetize it. You will number a constant volume of visitors.
There are certain tools which will allow you to success in the selection of the right Niche. Market Samurai and Long Tail Pro are my two favourite choices. They are not free, however, they offer free trials for you to try. The time they offer these trials is usually enough to do all the research you need. I will talk about them in future tutorials.
2. Is the Niche growing?
There are free tools to research if the Niche you want to write about is growing or decaying. My top favourites ones are Google Trends and Google Adwords.These tools allow you to know the volume of searches in Google by certain keywords.
Google Adwords is having a function which helps you to find alternative keywords to the ones you are targeting. You just need a Google Account for logging and then is free to use.
Be aware that a Niche growing does not mean is a good Niche to join, it really depends on the number of competitors you will have. For example, one of the most searched keywords is “attorney”, however, it’s really difficult to rank on the first page of Google and therefore I would never suggest for somebody who is trying for the first time. Market Samurai can help you with this, it will tell you the competition for each keywords and many more useful metrics.
NOW IT’S YOUR TURN
Don’t waste your time, start now!
It is useless to have found the niche market for your blog and not to pursue your digital project. Below you will find a list of steps to follow for creating your own online business. In this post, I’ve tried to explain Step 1 without going very deep on the technical aspects.
- Find the right Niche site for your blog following the three previous Steps.
- Create your Blog. You just need a host service and a domain name. There are many services available, however I am using Bluehost because is a well reputed brand and has been performing well wince the beginning. Bluehost offers both in the same package (host+domain name) with a really economic price. It also include a one click button to install WordPress. You can check below if the Domain Name you like is available.
- Do Networking. Share your site in the Social Media, create a fan page in Facebook, comment in other blogs, write guest posts and most important, create amazing content. Google loves quality content and if you do it, your site will rank soon in the first pages of the search results.
- Offer value to people with your site. Write useful content for your followers. You can design courses, write guides or even books. The key is to offer great value for free.
- Monetize your Niche site. There are several ways to do it. However I will cover this point in future posts.
This is all I have to share with you today. If you are serious about create a Niche blog, I hope this easy steps help you to have a better idea to choose the best for you. And as I always say, if you don’t try you will never know if it really works!
If you are thinking about starting your own blog, I created a tutorial-guide that will help you start your own blog for cheap, You need very little investment, starting at only $3.95 per month (this deal is only through my link) for blog hosting. Additionally, you will get a free blog domain (valued at $12-15) through my Bluehost link, only if your purchase is for at least 12 months of blog hosting. My recommendation is for you to be self-hosted. This is important if you want to monetize your blog because your website will look more professional.